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Description: | In 1928 Benson's London advertising agency won the prestigious Guinness account. To build an image for the popular drink, director Oswald Green employed a simple research method: he visited pubs and asked people why they drank Guinness. The answer was invariably 'because it's good for you', and so the famous phrase was born.
As the company's in-house illustrator and later art director, John Gilroy created Guinness's hallmark artwork. A Royal College of Art graduate, Gilroy went on to produce nearly 50 poster designs for Guinness over the next 35 years. | License: | http://creativecommons.org/licenses/by-nc-sa/2.5/ | Publisher: | Museum of London | Rights holder: | Museum of London | Subjects: | Leisure Art and Design | Source: | Museum of London | Identifier: | http://www.20thcenturylondon.org.uk/rser... | Go to resource |
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