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Description: | This Daily Mail Ideal Home book has an interesting dust jacket - a reproduction of Crown wallpaper L46363, with a nice cutout graphic title that plays on the aesthetic of the wallpaper.
The 'Home' books were a regular publication from the Daily Mail newspaper's publishing arm, aimed at a predominantly middle to upper middle class audience. They knew their design - the book name-drops everyone from designers Alvar Aalto and Robin Day, to artist John Piper.
Aimed at a female audience, there are sections entitled 'House and Home', 'Furnishing' and 'Managing the Home'. Many of these women readers were now having to clean and manage their own homes for the first time. A post-war shortage of servants having 'cast most women into the permanent role of 'Cinderella'. | Format: | image/jpeg | Publisher: | MoDA | Rights holder: | Associated Newspapers Ltd | Subjects: | Art and Design | Temporal: | 1955 | Source: | Museum of Domestic Design and Architecture | Identifier: | http://www.20thcenturylondon.org.uk/rser... | Language: | en-GB | Format: | image/jpeg | Go to resource |
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