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Description: | Whiteleys was one of the first department stores in London, it once occupied the whole of the building on Westbourne Grove - built in 1911 - which is now a shopping centre of the same name.
This Whiteleys supplement for the Ideal Home Exhibition of 1935 shows a sample of their furniture range. It was everything that was modern: light woods, chrome and glass and geometric fabrics. The furniture was aimed at the upper end of the market, although the supplement insists the prices are 'medium.'
The Bayswater area was expanding in the 1930s, with many purpose-built portered blocks of flats going up, providing a new design-hungry customer base for Whiteleys version of 'Modern Living.'
(JA) | Format: | image/jpeg | Publisher: | MoDA | Rights holder: | MoDA, Museum of Domestic Design & Architecture (Middlesex University) | Subjects: | Home and Family | Temporal: | 1935 | Source: | Museum of Domestic Design and Architecture | Identifier: | http://www.20thcenturylondon.org.uk/rser... | Language: | en-GB | Format: | image/jpeg | Go to resource |
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