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Description: | Advertising was becoming increasingly sophisticated in the 1930s. This catalogue, aimed at men, demonstrates how manufacturers and retailers were sub-dividing consumer goods to encourage more spending. In actuality a wardrobe could hold men or women's clothing equally well but if they could be persuaded that they needed a wardrobe each, then two could be sold.
Oetzmann's fitted wardrobes for men came with suitably tasteful names: the 'Sussex', the 'Elgin' and the 'Manor'. The variations seem endless and the catalogue claims to show 'the largest selection in London.' The use of the word 'fitted' here indicates that the interiors of the wardrobes had many different shelves, fitted trays, sliding rods and shoe and tie rails.
(JA) | Format: | image/jpeg | Publisher: | MoDA | Rights holder: | MoDA, Museum of Domestic Design & Architecture (Middlesex University) | Subjects: | Home and Family | Temporal: | 1935 - 1945 | Source: | Museum of Domestic Design and Architecture | Identifier: | http://www.20thcenturylondon.org.uk/rser... | Language: | en-GB | Format: | image/jpeg | Go to resource |
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