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Description: | Reading is known as the town of the "Three B's" - beer, bulbs and, of course, biscuits. However this tin has nothing to do with Reading, but with Blackpool. Bee Bee Biscuits had originated in 1922 as the Blackpool Biscuit Company. Selling its brandy snap and Shrewsbury biscuits locally, it quickly expanded and in 1924 not only introduced travelling salesmen but had to move to larger premises. In 1931 Lesme Ltd, a couverture company founded by Leslie Atwell, a grandson of Isidore Gluckstein, which were based in Willesden, London, acquired the company. The registered office moved to London, while production continued at Blackpool. Eight and a half acres of land was purchased in 1932 and a new factory building was erected in Devonshire Road, Blackpool, to which production transferred two years later. Bee Bee became one of the pioneers of pre-packed biscuits, which up until 1933 had largely been sold loose or in tins. In 1938 Lyons secured nearly 54 per cent of the Bee Bee Biscuit Company. In June 1944 Lyons incorporated Symbol Biscuits Ltd and on 1 April 1950 the company changed its name back to Bee Bee Biscuits Ltd. In January 1968 the sales team were fully integrated with the Lyons Tea Division salesmen. In 1990 it was renamed Lyons Biscuits Ltd. It continued to trade profitably until 17 December 1994 when the business was sold to a subsidiary of Hillsdown Holdings plc as part of asset disposals. At the time 780 people worked at the Blackpool factory. How this display case came to be in the Huntley and Palmer collection is unclear, perhaps the tin was made by Huntley, Boorne & Stevens. | Format: | image/jpeg | License: | http://www.sopse.org.uk/ixbin/hixclient.exe?a=query&p=gateway&f=generic_sitetext%2ehtm&_IXFIRST_=1&_IXMAXHITS_=1&cms_con_core_subtype%3acms_con_text_what=copyright&%3acms_sys_group=%22sopse%22 | Publisher: | Bee Bee Biscuit Company | Rights holder: | Reading Borough Council (Reading Museum Service) | Subjects: | tin | Temporal: | start=1922-01-01; end=1940-12-31; | Source: | Sense of place SE | Creator: | Not known | Identifier: | http://www.sopse.org.uk/ixbin/hixclient.... | Language: | en-GB | Format: | image/jpeg | Go to resource |
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