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Title: Magazine advert, 1905 [Go to resource]
Description: At the turn of the century Huntley & Palmers did not use widespread marketing believing it made their products look cheap and of low quality. However rivals like Peek Frean were successfully using media advertising and were increasing their market share at the expense of Huntley & Palmers. This led to the appointment of advertising agents Mather and Crowther to create adverts like this one for 'Nursery Rhymes - The Biscuits for Children'. Format: image/jpeg License: http://www.sopse.org.uk/ixbin/hixclient.exe?a=query&p=gateway&f=generic_sitetext%2ehtm&_IXFIRST_=1&_IXMAXHITS_=1&cms_con_core_subtype%3acms_con_text_what=copyright&%3acms_sys_group=%22sopse%22 Rights holder: Reading University Library Subjects: trade
advertisingTemporal: start=1905-01-01; end=1905-12-31; Source: Sense of place SE Identifier: http://www.sopse.org.uk/ixbin/hixclient.... Language: en-GB Format: image/jpeg Go to resource More Like this...
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