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Description: | Press cuttings from various British and American newspapers, magazines and Goodyear publications dating from the 1920s to the 1970s. The majority of the cuttings consist of articles announcing new products, company conferences, or reporting on the company's achievements. Some of the articles from motor trade magazines were written by Goodyear managers. These cuttings include a souvenir supplement of the 'Express & Star', Wolverhampton, celebrating the fiftieth anniversary of the Goodyear Tyre and Rubber Company (Great Britain) Limited factory in the town, July 1977; a special supplement of the Express & Star 21 November 1968 celebrating the achievements of sales director Sandy Thomson; and the New York Times international edition 24 July 1961 on the expansion of Goodyear's international production facilities.
There is also a file of press cuttings put together by a London public relations firm Voice and Vision Ltd, consisting of articles from different national newspapers in May 1966 . The articles concern an application for a writ of sequestration in which eight of Britain's tyre manufacturers, including Goodyear, were named. The tyre dealers were accused of contempt of court by breaking an agreement setting out minimum price arrangements for tyre mileage contracts made in 1961
The bundle of press cuttings also contains a press release issued by Goodyear announcing the design of a new car tyre that increases fuel economy, 4 August 1977.
A memo inserted in the bundle indicates that these press cuttings were used by the company's public relations department, and were later passed to D. Horowitz at Wolverhampton, for deposit in the company archives. | License: | http://creativecommons.org/licenses/by/2.0/uk/ | Publisher: | Wolverhampton Archives | Rights holder: | Wolverhampton Archives | Temporal: | 1926-1977 | Source: | Black Country History | Identifier: | http://www.blackcountryhistory.org/colle... | Go to resource |
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