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Description: | This folder contains a substantial quantity of illustrated advertisement leaflets and flyers for various Goodyear tyres; tubes; tyre repair products; stick-on soles; and Neolite, the Goodyear shoe covering product. The folder also contains Goodyear advertising templates and advertising blocks for Goodyear dealers to use when advertising in the local press, and copies of Goodyear trading policy, and a small number of copies of 'Goodyear News' and 'Goodyear Gazette', the in-house magazines for Goodyear dealers and shoe repairers selling Goodyear products, containing articles about the Goodyear soles and heels advertising campaign of 1953, which introduced Neolite.
These advertisements appear to have been collected for an album; there are adhesive marks on many of them. They appear to represent material from Goodyear advertising campaigns from 1952 to 1959. | License: | http://creativecommons.org/licenses/by/2.0/uk/ | Publisher: | Wolverhampton Archives | Rights holder: | Wolverhampton Archives | Temporal: | 1952 - 1960 | Source: | Black Country History | Identifier: | http://www.blackcountryhistory.org/colle... | Go to resource |
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