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Description: | This section comprises papers and associated items devoted to promoting Goodyear products to the company's customers. The material largely consists of sales catalogues, manuals and leaflets and advertisement flyers, the majority of which date from the period from the 1950s to the 1970s, although the is also some earlier material. These papers contain much detail about the technical specifications of Goodyear products. Other material consists of price lists, largely dating from the 1930s; posters; and other advertising items which include samples of tyres and other industrial rubber equipment manufactured by the company.
The material is likely to have been produced by the company's sales and advertising departments for distribution to Goodyear sales representatives and associated Goodyear dealers for display, reference, or for further distribution to existing or potential customers. Some of the advertising leaflets contain advice and instructions for placing advertisements in newspapers, while others are geared around specific advertising campaigns for various new or improved Goodyear products. | License: | http://creativecommons.org/licenses/by/2.0/uk/ | Publisher: | Wolverhampton Archives | Rights holder: | Wolverhampton Archives | Temporal: | 1920s-1980s | Source: | Black Country History | Identifier: | http://www.blackcountryhistory.org/colle... | Go to resource |
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