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Description: | Marcopolo Mints, made by Rowntree for British Satellite Broadcasting in 1990. The mints were given out by British Satellite Broadcasting (BSB) in lieu of change-of-address cards when BSB moved from their temporary facilities to Marcopolo House in Battersea, South London in August of 1990. BSB�s new marble and glass building, designed by postmodern architect Ian Pollard, was named after BSB�s satellites, Marcopolo 1 and 2.
Commissioning Rowntree to make these custom mints was typical of BSB�s flamboyant marketing strategy, and in their own small way, the mints are exemplary of what critics described as BSB�s �gold-plated best-of-everything approach�.
Public-service-minded BSB and commercial competition Sky Television were forced to merge in November 1990 to form BSkyB. Marcopolo House was sold, and BSB�s five channels were largely scrapped in favour of Sky Television's channels. | License: | http://creativecommons.org/licenses/by-nc-sa/2.5/ | Subjects: | marketing food confectionary | Temporal: | 1990 | Source: | Science Museum | Creator: | Rowntree | Identifier: | 2010-5052 | Go to resource |
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