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Title: All marketers are liars: the power of telling authentic stories in a low-trust world / Seth Godin [Go to resource]
Description: All marketers tell stories. And if they do it right we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition. Originally publishe Temporal: 2006 Source: Lincolnshire County Council Identifier: http://www.lincstothepast.com/Records/Re... Go to resource More Like this...
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