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Title: The business marketing course: managing in complex networks / David Ford and David Ford [Go to resource]
Description: This introductory level textbook on business marketing has been written by a team of authors led by David Ford from the IMP (Industrial Marketing and Purchasing) Group. The main features are based on the conceptual structure developed by IMP. Previous ed.: published as by David Ford and Steve Ford. New York; Chichester: Wiley 2001 Temporal: 2006 Source: Lincolnshire County Council Identifier: http://www.lincstothepast.com/Records/Re... Go to resource More Like this...
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