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Title: Consumer insight: how to use data and market research to get closer to your customer / Merlin Stone Alison Bond & Bryan Foss [Go to resource]
Description: Covering the fundamentals of customer relationship techniques this text explains how companies gain an edge on their competitors by utilising knowledge of their customer base producing a product to meet the customer criteria and marketing it in a way which targets the specific consumer audience. Temporal: 2004 Source: Lincolnshire County Council Identifier: http://www.lincstothepast.com/Records/Re... Go to resource More Like this...
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