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Title: Billions: selling to the new Chinese consumer / Tom Doctoroff [Go to resource]
Description: 'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. The author explains the importance of culture in shaping buying decisions and describes the core drivers of behaviour and preference in key market segments. Originally published: 2005 Temporal: 2007 Source: Lincolnshire County Council Identifier: http://www.lincstothepast.com/Records/Re... Go to resource More Like this...
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