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Title: Permission marketing: turning strangers into friends and friends into customers / Seth Godin [Go to resource]
Description: Seth Godin explains permission marketing the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Informative case studies show how marketers are already profiting from this new approach. Originally published: London: Simon & Schuster 1999 Temporal: 2007 Source: Lincolnshire County Council Identifier: http://www.lincstothepast.com/Records/Re... Go to resource More Like this...
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