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Title: We first: how brands and consumers use social media to build a better world / Simon Mainwaring [Go to resource]
Description: Simon Mainwaring offers a concept in which brands leverage social media to earn consumer goodwill loyalty and profit while creating a third pillar of sustainable social change through conscious contributions from customer purchases. Temporal: 2011 Source: Lincolnshire County Council Identifier: http://www.lincstothepast.com/Records/Re... Go to resource More Like this...
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