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Title: Beyond buzz: the next generation of word-of-mouth marketing / Lois Kelly [Go to resource]
Description: Marketers talk about creating 'buzz' something which always threatens to fade away as soon as the next sound bite arrives to take its place. 'Beyond Buzz' shows readers how to listen to customers identify what is important to them and then craft the kind of message that will truly resonate - and not just fade away. Temporal: 2007 Source: Lincolnshire County Council Identifier: http://www.lincstothepast.com/Records/Re... Go to resource More Like this...
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