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Title: The hottest ideas in word-of-mouth advertising: what works what doesn't what's fake and why / Godfrey Harris [Go to resource]
Description: Godfrey Harris discusses the oldest most effective and least expensive form of market promotion available and explains why it works so well. He covers a wide range of word-of-mouth techniques ranging from poster campaigns to coupons but also explains where it will not work and why. Temporal: 2006 Source: Lincolnshire County Council Identifier: http://www.lincstothepast.com/Records/Re... Go to resource More Like this...
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